Digital Marketing Trends 2023

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Live Streaming

Live streaming transmits an unrecorded, real-time video via the Internet. It improves the user experience.

For brands to actively interact and connect with customers via interactive experiences, experiential marketing relies heavily on augmented reality.

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Augmented Reality For User Experience

Emphasize On Local SEO

Your Google My Business listing offers vital information and helps identify your geographical location for nearby companies.

Voice Search

Voice-activated digital assistants continue to be quite popular. With Alexa, Siri, and Google Assistant, the use of voice search is growing.

Chatbot Integration

Chatbots have a customer service role; They remain active and always respond to your prospective buyer’s questions.

Short Videos

TikTok, YouTube Shorts, and Instagram Reels dominate customer attention and social media feeds.

Influencer Marketing

60% of marketers said that influencer-generated content surpasses sponsored posts and generates higher engagement.

Featured Snippets And Zero-Click Searches

Among the latest digital marketing trends are featured snippets and zero-click searches.