2022 is towards the end, and one thing we learned this year is change is constant. No trend remains constant over time, particularly for marketers. As the world is evolving, so do our strategies need to, or else we will be left behind. So what are the digital marketing trends for the year 2023?
With changing technology, algorithm changes, and tools, staying up with current digital marketing trends may take time and effort. SEO may boost your website’s exposure and organic traffic. Further, you may establish a brand with your social media presence alone. With a well-executed PPC campaign, you can sell more. But how can you identify what to prioritize?
Working smarter, not harder, is the key to success. Our digital marketing agency must keep abreast of current and upcoming trends. Hence, we have conducted all the necessary research on the latest digital marketing trends on your behalf. As we approach 2023, here are some recent trends in digital marketing we’re paying attention to.
Top Ten Digital Marketing Trends For 2023
1. Live Streaming
Live streaming transmits an unrecorded, real-time video via the Internet. This improves the user experience and adds a feeling of distinctiveness, strengthening the connection between brands and their customers.
Further, live streaming increases user interaction with a brand.
You can measure the effectiveness of Live streaming from the following example: Using just live stream, Kim Kardashian has sold over 150,000 bottles of her perfume within minutes. Isn’t it terrific?
So, how can brands use live streaming to their benefit? Live streaming can facilitate customer interaction, enhance customer service, launch any new service or product, and host Q&A sessions. Some options for live streaming include Instagram Live, Facebook Live, YouTube Live, etc.
2. Augmented Reality For User Experience
Among the trending digital marketing topics is Augmented Reality.
For brands to actively interact and connect with customers via interactive experiences, experiential marketing relies heavily on augmented reality. As technology evolves, so do customer wants and desires, prompting businesses to modify their marketing methods.
AR offers a new arena for promoting a one-of-a-kind purchasing experience for customers across multiple industries. Moreover, several brands are leveraging AR’s power. So this includes IKEA, Sephora, Lenskart, and much more.
Learn how these businesses or your competitors leverage AR and how you can implement it in your marketing strategy.
3. Emphasize On Local SEO
Local SEO is among the digital marketing trends that most businesses still undervalue. Your Google My Business listing offers vital information and helps identify your geographical location for nearby companies, like a plumbing firm or a doctor’s clinic.
Including a geographically-defined service area in your Google, My Business page will increase your visibility in “near me” searches. In addition, it enables consumers to discover more about your company through Google Search results. Further, a prospective consumer may quickly see your business’s operating hours, location, and user-generated star rating.
4. Voice Search
Voice-activated digital assistants continue to be quite popular. With Alexa, Siri, and Google Assistant, the use of voice search is growing. Moreover, the widespread use of voice search at homes and mobile devices has contributed to one of the biggest new trends in digital marketing.
So, how to get started with voice search? Well, start with optimizing your content. For this, ensure to use those possible keywords throughout your content that users may put as queries during voice search.
5. Chatbot Integration
Although chatbot integration is not among the latest digital marketing trends in 2023 since businesses have been using this, several businesses still need to leverage its benefits.
So chatbots have a customer service role; they remain active and are always there to respond to your prospective buyer’s questions. They communicate with existing and prospective clients, which may influence your revenue.
A chatbot may give consumers a faster purchasing experience and post-purchase assistance.
Your marketing team or company may also utilize chatbot data to improve marketing. You may improve your website’s content if consumers have doubts regarding your refund policy or product warranty.
6. Short Videos
TikTok, YouTube Shorts, and Instagram Reels dominate customer attention and social media feeds. There’s no hesitation that this format will expand in the future. To remain relevant, organizations must present in the channels and formats where their consumers are.
If you have yet to be involved in these formats, currently is the time to start. Begin by observing Reels and TikTok to determine the format, content, and popularity. Next, begin publishing and experimenting with short video media for your company. Evaluate and analyze your strategy for success on these powerful platforms that are attracting so much interest.
7. Influencer Marketing
Influencer marketing is among the current digital marketing trends you may have already encountered on other social media platforms. So it is a kind of word-of-mouth marketing in which celebrities or influencers on social media are leveraged to spread the brand message to a bigger audience. These influencers might be Instagram or YouTube characters with millions of influential followers.
60% of marketers said that influencer-generated content surpasses sponsored posts and generates higher engagement. Your brand may consider influencer depending on influencer marketing depending on your targeted audience and product and services.
8. Featured snippets and zero-click searches
Among the latest digital marketing trends are featured snippets and zero-click searches. Moreover, today, the primary objective of companies is to move their visibility to “position zero.” The featured snippets appear in the prominent “Position zero” search engine results page.
This position represents the best response to the Google search query. Google pulls the information from the top 10 organic search results and shows it at Position Zero. Most featured snippets are responses to the questions, featuring terms such as who, what, how, and when. The featured snippets may be in paragraph, list, or table format.
9. Visual Search
Among the digital marketing trends, visual search is not to be missed. With Google Lens and Pinterest Lens, visual search has become an intriguing trend in online marketing for businesses. While visual search is not new, technological advancements have improved accessibility and accuracy.
Now, with Google Lens and Pinterest Lens, anyone can use their smartphone to snap a picture of an object. They can find out what the object is and where to get it. Although it may seem that ecommerce companies are the primary beneficiaries of visual search, various industries may also gain from this digital marketing trend.
10. Leaving Behind Third-Party Cookies
In 2023, more browsers will prohibit more advertisements, and third-party cookies will become useless. In response, Google is replacing Universal Analytics with Google Analytics 4. GA4 monitors activity on marketing websites, eCommerce websites, and native applications.
If you wish to prep your company for this transition, you must build a system for gathering and retaining first-party data that you can utilize in ad campaigns, email marketing, and more.
Leveraging These Digital Marketing Trends
If you want to make major changes to your brand’s marketing, you must stay abreast of the most recent digital marketing trend news. Don’t want the hassle of being updated with these trends and making changes in your digital marketing strategies? Then leave it to the professionals at Quibus Technosys! Get in touch with us, and we can help you understand the latest digital marketing trends and make improvements in your current marketing efforts.