Gone are the days when marketing was solely print-based. Social media now occupies a prominent place in advertising efforts worldwide! The success of marketing via social media is hinged significantly if one using the right social media marketing tools.
These innovative solutions offer features that automatically target perfect audiences within set niches using minimal effort while allowing you to publish your campaign the same day across all viable social media platforms.
You can also track & monitor user engagement efficiently, including analyzing data instantly, allowing you access to real-time reports & can deploy chatbots for efficient client response times, ultimately improving overall end-to-end customer experiences.
Table of Contents
Without further ado, let’s dive into the top 50 best social media marketing, which includes Scheduling, Automation, Analytics, Engagement and Reporting tools.
Social Media Marketing Tool for Post Scheduling
- Buffer
- Sprout Social
- Sendible
- Hootsuite
- CoSchedule
- Meet Edgar
- eClincher
- Post Planner
- Airtable
- Planable
Buffer
Buffer is the most effective tool available in this sector. Buffer offers all the features that you need to plan out your social media posting. Buffer also offers a free plan which includes tools related to planning, publishing, a landing page builder, and AI assistance.
This tool has a very simple dashboard and user interface which makes it the best choice for beginners as well as professionals. Buffer gives the option to connect up to 3 social media channels in a free plan, you can also connect 10 or more than 10 channels but for that, you need to upgrade to their paid plans.
Pros
- Simple dashboard design.
- You can integrate it with major social media platforms.
- Provides a free plan with up to 3 channels limit.
Cons
- Analytics and reporting need some improvement.
Pricing of plans:
- Free: In this, you can connect up to 3 channels. It also has features like a landing page builder, ai assistance, and publishing tools.
- Essentials: This plan will cost you $6 a month for a single channel, but will include features like analytics reporting, engagement tools and all other features included in the free plan.
- Team plan: In this plan, you will get all of the free plan’s features plus the essential plan. And you will also have collaboration tools. This plan will cost you $12 a month for a single channel. You can also add more channels by paying $12 additionally.
- Agency: If you have more than 10 channels you can choose an agency plan.
Sprout Social
Sprout Social offers the perfect set of tools for both publishing and scheduling. Features offered by sprout social are useful and easy to understand. This tool does not provide a free plan. But it has some cool features which will save you time.
The feature offered by Sprout Social:
- Scheduling
- Content Suggestion
- Automatically Scheduling
- Library for assets
- Content Calendar
- URL Tracking
- Campaign Planner
- Integrations
Plans by Sprout Social:
If you like to evaluate the performance of the tool you can take their 14 days free trial.
- Standard ($249 a month): This plan includes features like draft, publishing, scheduling of posts, and review management, you can also add up to 5 channels, and a content calendar.
- Professional($399 a month): In this plan, you will get all the features of the standard plan plus you will also get unlimited channels option, response rate reports, CRM, and many more.
- Advanced ($499 per month): All the features of standard and professional plus other automation and AI-related features. (automated link tracking, chatbots, and other automation tools).
- Enterprise (Custom Pricing)
Pros
- It has a simple user interface.
- You can integrate it with other tools.
Cons
- Don’t have a free plan.
- Pricing is high.
Sendible
Sendible can help you manage multiple platforms in one place. You get the ability to handle multiple social media networks like Facebook, Youtube, Instagram, and Google My Business. It can also be integrated with a variety of tools like WordPress, Dropbox, Google Drive and Canva.
Sendible is known for its bulk scheduling with the help of this feature you can schedule posts, videos and images in bulk, creating it the perfect choice for big agencies.
Plans offered by Sendible: (Yearly)
They don’t have a free plan instead you can take a 14 days trial to check the performance of the tool.
Creator – $25 a month. In this plan, you can add up to 6 profiles and 1 user. You can schedule unlimited posts, monitoring, reporting and replying are also included in this plan.
Traction – This plan offers various useful features like Team collaboration, user management, and all creator features. This plan will cost you $76 a month which you can add up to 24 profiles and 4 users.
White Label – This plan comes with features like custom branding, custom domain, content library and account management. This plan will cost you $204 a month.
Pros
- Content suggestion feature.
- Bulk content scheduling
- Monitoring and reporting
Cons
- Google Drive and Dropbox integration are not available in Creator and Traction plan.
Hootsuite
Hootsuite is among the best social media marketing tools for post-scheduling. The only minus point is it doesn’t offer a free plan. Hootsuite has a free 30-day trial which you can use to check how this tool is performing.
Features offered by Hootsuite:
- You can schedule posts in bulk
- Built-in Grammarly extension
- Give suggestions about the best time to post
- Also, help with hashtag suggestion
- Simplified approval process
- Provides content suggestion
Plans by Hootsuite:
- Professional(₹1915 per month)
In the professional plan, you will have access to features like unlimited posts, post scheduling, and access to messages. You can link up to 10 social channels and 1 user.
- Team(₹7540 per month)
This includes all the features of the professional plan plus, you will get access to assigning roles and post elements. In this pack, you can add up to 20 social accounts and 3 uses.
- Business(₹45,000 per month)
This pack include all the feature of the team plan plus, also including features like asset library, customer support, and inbound and outbound tagging. Add up to 35 social accounts and 5 users.
- Enterprise(Custom price)
All features of the business pack plus, ads management, ads analytics and reporting, and other automation tools. Add up to 50 social accounts and 5 users.
CoSchedule
CoSchedule is a tool which you can use to manage a content calendar. This tool can also help you in managing your Instagram, Facebook, LinkedIn, Tumblr and Pinterest social profiles. CoSchedule also offers a free plan but with very limited features.
This tool can help you organise all your projects in one place. It has a feature which provides a report of top-performing content in which data related to shares and engagement is stored. This report can be useful for those who want to check which piece of content is performing.
Pros
- It has an all-in-one dashboard in which you see the task your team is working on and the progress.
- If you miss a posting, this tool will automatically fill the gap in your scheduling by using top-performing posts.
Cons
- There are not many good features in the free plan.
- Doesn’t has features like listing and monitoring.
Meet Edgar
Meet Edgar is actually knowns as Egdar we call it Meet Egdar because when you visit their website you meet Edgar there. Meet Edgar stands out as an impressive social media management tool designed for those who are looking for a seamless solution to maintain an active presence on social media platforms.
It has a range of options that allows you to do easy scheduling, organizing, and sharing of content with full efficiency.
It has many options for scheduling and publishing social media posts. You can specify the dates and times on which you want your content to be published.
Plans(annually) by Meet Edgar:
Eddie – $24.91 – Best for those who are just stepping into this industry.
Edgar – $41.58 – Best for small businesses and enterprises.
Pros
- Offers a free trial.
- You can access all your accounts from one location.
Cons
- Not a beginner-friendly interface.
eClincher
eClincher is a tool specially designed for agencies and is one of the best tools for social media post-scheduling. You can also integrate it with other channels and publishing sites. It suggests content related to your topic which you can also publish.
It has a set of tools which you can use to publish and schedule posts, monitor keywords and hashtags, manage content calendar, engage with the audience and more.
One drawback of this social media scheduling tool is that it does not have a user-friendly interface which means you have to watch tutorials to understand the functions of this tool.
Plans by eClincher:
Instead of a plan, eClincher offers a 14-day free trial.
Basic ($65 a month) – In the basic plan you can add 10 user profiles with 1 user. You will also get 24/7 support. It also includes content management features like publishing and scheduling, content calendar, saved libraries, and direct publishing along with various integration.
Premier ($175 a month) – Premier plan offers content management features along with team & client collaboration, engagement & listing, and analytics. You can add 20 profiles and 3 users.
Agency ($425 a month) – Includes all the features of the premier plan plus others. In this plan, you can add 40 profiles and 6 users.
Pros
- You can monitor, and view all your competitor activity.
- Effective reporting
Cons
- The interface is not user-friendly
Post Planner
Post Planner is a perfect tool for those who want to schedule 4 to 5 months of posts. This tool is useful if your main goal is to publish and schedule content plus it also gives suggestions about new content ideas which can be very helpful.
With the help of this tool, you can discover high-quality content ideas, analyze the performance of posts, categorize posts based on topics, and you can also use various editing tools to design posts. With this one tool, you can do all of your tasks.
You can also manage and create posts using your mobile phone because this tool is available for both web and mobile devices.
Plans
The basic plan named Single starts from ₹100 per month, the starter plan at ₹230 a month, the Growth plan at ₹900 per month, the Business at ₹1600 per month and Enterprise at ₹6400 per month.
Pros
- The find tool can be very useful.
- It can help you discover content ideas.
Cons
- Only 5 social media platforms are supported by this tool.
- Customer support is not that good.
Airtable
Airtable is most commonly used to schedule, create and track objectives, and goals of posts. Airtable automation is very effective and efficient. You can set triggers and when that trigger activates Airtable will start performing the assigned task like posting on various platforms.
Plans
It has a completely free plan specially designed for small teams or individuals. The next plan is Plus which will cost you $10 per month, the Pro plan will cost around $20 per month, and the last plan is Enterprise. You can talk with the sales team to get the pricing of this plan.
Planable
Planable is known for its best-in-class collaboration features. It provides various tools to make the process of content creation and management easy. Its sleek design makes navigating through various sections easy.
With its built-in calendar, you can view, plan and schedule social media posts. You can also see a preview of how your post will appear after publishing. With the help of this feature, you can check and fix errors before publishing.
Plans
- Free – You can post 50 posts.
- Basic ($11 a month)- Unlimited posting, 2 types of approval are also included along with 4 social media pages and calendar & feed view.
- Pro ($22 a month)- Everything that is in basic plus grid view and you can also save an ad. 5 more social media pages are included.
- Enterprise (Custom price)- Everything that is in the pro plan plus more approval features and list view.
Social Media Marketing Tool to Check Analytics
- Tailwind
- IZEA
- Keyhole
- Google Analytics
- Hootsuite
- Rival IQ
- HubSpot
- Brandwatch
- BuzzSumo
- Followerwonk
Tailwind
Using Tailwind you can manage your Instagram and Pinterest accounts. Tailwind can help you create and schedule posts for your social profiles. By using its tools you can effortlessly inspect and track the performance of your social media posts.
You can see data like how many new followers, the number of pins, and impressions for Pinterest. For Instagram, you can see metrics like comments, followers, likes and posts.
Pros
- Easy to understand dashboard.
- You can upload images in bulk.
- You can easily monitor performance.
Cons
- Limited integrations
Plans start from $12.99 per month.
IZEA
This tool is specifically designed for running Influencer campaigns. IZEA can also help you in finding brand collaboration opportunities. It has a powerful set of analytics and reporting features which you can use to get useful insights and improve your campaigns. IZEA simplifies and makes the influencer marketing process useful for both businesses and influencers.
It comes with features like campaign management, collaboration tools, and detailed performance analytics.
Keyhole
Keyhole is one of the best social media marketing tools for analytics purposes. With the help of Keyhole, you can set up various trackers by which you can track and monitor your campaigns, events, brand mentions and other things.
You can track how many impressions a certain hashtag is getting. It also supports tracking of keywords, accounts and URLs. This tool can even tell you about the demographics of the users who are using your hashtag.
Another cool feature of Keyhole is it can even predict how your campaign is going to perform with the help of machine learning and will also provide suggestions to improve.
Google Analytics
This tool is not specially designed for tracking social media campaigns. Google Analytics is a tool designed to keep track of website visitors. Though it is not a completely devoted tool for social media you can still use it to get valuable insights. You can track the success of your social media campaigns and audience engagement. You can also check the demographic along with all the necessary data.
Price
Google Analytics is a completely free tool.
Pros:
- You can get valuable insights.
- Easy to use and clear user interface.
- Is completely free.
Cons:
- Not beginner friendly.
- It requires advanced knowledge to track social media campaigns.
- To utilize this tool properly you need to learn and develop skills.
Hootsuite
Hootsuite is a complete package of social media marketing tools from posting, and scheduling to analyzing. You can easily manage multiple social media accounts with the help of Hootsuite.
The analytic feature offered by Hootsuite is very helpful. It can be used to track the process of your campaigns. You can add new team members and assign them their respective roles. So that they will get used to the strategy that you are implementing.
Pros:
- User-friendly interface.
- You can post on multiple platforms using this tool.
- Great customer support.
Cons:
- Because it has a lot of tools the interface can be confusing for beginners
- This tool is expensive.
Pricing:
Professional – ₹1915 per month
Team – ₹7540 per month
Business – ₹45,000 per month
Enterprise – Custom price
Rival IQ
It is one of the most used and adequate tools in the social media analytics tools industry. This tool can help use data to expand your team’s efforts using competitive benchmarking, automated insights and a competitive set of intuitive graphs and visualizations. Using these features you can tell your brand’s success story on social media.
This tool can help you measure the performance of your social against your competitors and can provide you insights on how your brand or agency is doing.
Rival IQ provides all the necessary data that you can use to compare, develop or update your social media marketing strategy. You can get various insights about your competitors like what type of content they are posting, what type of interactions they are receiving and what types of followers they have.
Best Thing
The best thing about Rival IQ is it provides the best possible metrics for all social media platforms.
Pricing
Rival IQ has a free trial of 14 days you can register without adding card details.
Plans by Rival IQ:(Annual billing)
- Drive – $199 a month
- Engage – $279 a month
- Engage Pro – $439 a month
HubSpot
You can monitor and analyse the performance of your post or campaign and discover how effective your strategies are. With the help of this tool, you can publish, monitor and analyze reports of your social media posts.
Using this tool you can plan and schedule a month’s post with the help of its content calendar. In the reporting section, you can see the current number of followers of your social accounts. Next, you can see details about the posts that are published across all your social media channels. You can also see posts that were not published using Hubspot.
It also shows the number of interactions, clicks, shares and impressions your post is getting.
Pros
- This tool provides a 14-day free trial that can be used to evaluate its performance.
- It not just offers social media-related tools but also offers email marketing and many more tools which are very useful.
Cons
- Its prices are comparatively higher than other tools in this segment.
Pricing
Plans by HubSpot:
- Starter – $18 a month
- Professional – $800 a month
- Enterprise – $3600 a month
Brandwatch
Brandwatch is one of the best-known tools for research and analytics purposes. It has a feature known as consumer research that gives you access to deep consumer insights from over 100 million sources. Brandwatch can help you understand what your consumers are thinking and feeling right now.
Brandwatch can help you publish and schedule your social media post using its content calendar. You can also engage with your community using this tool. Brandwatch gives you options to measure the performance of your post.
Pros
- Simple and useful user interface.
- Customer support is effective.
Cons
- Comparatively high prices.
- Less reporting and alerting options.
BuzzSumo
This tool can assist you in determining the effectiveness of your posts. You can check the engagement, and share your post is getting on various platforms like Twitter, Facebook, Instagram and Pinterest.
By using “Content Analyser” a feature of BuzzSumo you can the performance of your post you can also check which topic is getting higher engagement.
Feature by BuzzSumo:
Content Discovery: This feature can help you find the latest and trending content ideas for your post. You can check what’s trending, high-demand keywords and some tips on where to share your content.
Content analysis/Research: BuzzSumo will provide you analysis of a particular niche and tell you which type of content is trending.
Pros
- Easy to understand user interface.
- Provide the latest content ideas.
Cons
- You can not manage social media using this tool.
- A little bit pricy.
Plans start from $95 per month.
Followerwonk
Followerwonk is an analytics tool designed to analyse and improve the growth of Twitter accounts but after the new update it now also supports Facebook, Pinterest, LinkedIn, Mastodon and Instagram.
This tool can provide you with some amazing metrics if you search for the keyword “Social Media Marketing Tools” it will give you a list of Twitter users along with numbers of followers, following, how old is the account, social authority and number of tweets they have tweeted.
You can also categorize your followers based on who they follow, by their location, bio and other factors.
Pros
- Sorting followers is the best feature.
- Provide full Twitter analytics.
Cons
- The free plan offers very limited features.
- The interface is not that neet needs improvement.
Pricing
- Target – $23/month
- Multitask – $63/month
Social Media Marketing Tool for Engagement
- Buffer
- AgoraPulse
- eClincher
- Social Pilot
- Sendible
- SprinKlr
- Khoros
- Spark Central
- Oktopost
- Reputation
5 Best Social Media Marketing Tools for Better Engagement for Small and Medium Businesses:
Buffer
With the help of Buffer, you can effortlessly handle your social media accounts. Buffer is one of the most renowned tools in the industry. It has helped many businesses in increasing followers, boosting engagement and many more.
Buffer made it so easy to interact with your target audience. They have a dedicated section, especially for engagement where you can see all your posts, the number of comments on posts and how many of them are answered and unanswered.
Using the engagement feature you can easily reply to your follower’s or audience’s queries and easily engage with them.
Pros
- This tool is simple to use and understand.
- Best suitable for a small team.
- Even an individual can utilize this tool.
Cons
- Not a suitable tool for large teams.
- It has some minor connection issues.
Pricing
- Free (you can connect up to 3 channels but with limited features)
- Essential – $6 for a month(for one channel)
- Team – $12 for a month(for one channel)
- Agency – $120 for a month(for ten channels)
AgoraPulse
AgoraPulse is the perfect option for those businesses that need to handle many social media accounts. AgoraPulse has all the features that are required to engage with your clients. Features like saved replies, team assignments, one-click translation, filters and many more.
Pros
- They provide best-in-class customer support.
- The prices are reasonable as compared to other platforms.
Cons
- It lags sometimes.
- Expensive.
Pricing
- Standard – $49 a month
- Professional – $79 a month
- Advanced – $119 a month
eClincher
With the help of eClincher, you can manage all your social media accounts in one place and get all features like publishing, engagement, analytics and content in one platform. The benefit of having all the features in one tool is it can save you tons of hours.
You can also keep track of youtube videos with this tool and get useful insights you can also track comments on a video.
Pros
- The thing I like about eClincher is that everything you need for your social media management is available in one place.
- It also allows integrations.
- Customer support is good.
Cons
- The interface of eClincher is not attractive.
- This tool is not for those who are just stepping into social media.
Pricing
- Basic – $65 a month
- Premier – $175 a month
- Agency – $425 a month
SocialPilot
SocialPilot is the best social media marketing tool for those who are new to social media as well as for those who are professionals. SocialPilot offers a clean-looking dashboard with many useful features. You can directly reply to the comments from your dashboard. Another feature is called groups where you can create different groups according to your clients. You can also manage numerous social media accounts with this tool.
When we compare SocialPilot with available tools like Hootsuite, Agorapulse and Buffer the pricing of SocialPilot is comparatively less. Not only in terms of pricing but also in terms of features SocialPilot is better than most of the tools.
This tool can also help you in creating, and managing posts. You can also bulk-schedule your posts. If you don’t know what to post, you can search the Socialpilot database for content and post that on your social handles.
Pros
- Offers more features than other tools at less price.
- Beginner friendly.
Cons
- Customer support is not that active.
- Need some minor updates regarding the dashboard and content calendar.
Pricing
- Professional – $25.50 a month(yearly billing)
- Small Team – $42.50 a month(yearly billing)
- Agency – $85 a month(yearly billing)
- Agency+ – $170 a month(yearly billing)
Sendible
Sendible is flexible and one of the best tools for scheduling, managing and posting your content seamlessly. It offers an array of features which are easy to use and are designed for doing work collaboratively.
Sendible allows you to post on multiple platforms. You can easily send your post for reviewing and approval purposes. It also helps in planning out campaigns for your social media in a spreadsheet and will automatically import that sheet into Sendible.
The reporting and analytics feature of Sendible is very effective and useful.
Pros
- Content suggestion feature.
- Bulk content scheduling
- Monitoring and reporting
Cons
- Google Drive and Dropbox integration are not available in Creator and Traction plan.
5 Best Social Media Marketing Tools for Better Engagement for Enterprise:
SprinKlr
Efficiently planning, posting, and analyzing organic social content may be challenging. Thanks to Sprinklr Social platform features. This tool saves significant time when managing owned channels while also driving high ROI.
With the help of SprinKlr Social, you can increase your engagement by sharing top-performing and high-quality content on various platforms. In addition, the support from Sprinklr is good with exceptional guidance tailored to the digital marketing industry and business for optimal platform utilization.
Pros
- Easy-to-understand dashboard
- The reporting and analytic features provide important data.
Cons
- The overall speed of the user interface needs improvement.
Khoros
Khoros was built by marketing professionals who have a deep knowledge of social media marketing tactics. This tool is perfect for marketing professionals because it has all the necessary tools available on the same plane you don’t need to use multiple services after using this tool.
You can do scheduling, posting and data analytics all in one place. Khoros’s robust features provide users with various customization options. Another cool feature of Khoros is approval, this feature holds content for approval before publishing.
Pros
- The dashboard is user-friendly, easy to use and understandable.
- Customer support is also good.
Cons
- A problem in scheduling posts on Pinterest. (not regularly).
- Account disconnecting issue.
Spark Central
Spark Central is a highly efficient customer care platform that makes it easy for you to engage and maintain smooth conversion management across all messaging channels and networks. With the help of this tool, you can effortlessly manage all your channels in one location, which includes social media sites and messaging platforms.
You can also enhance customer service operations by leveraging reports to gain insights into your audience.
Sparkcentral is best when it comes to providing customer support. They have a team of exceptional agents who assists by testing new channels in a new market.
Pros
- Easy to get used to.
- After-sales services are good.
Cons
- Data collections need some improvement.
Pricing
- Professional – ₹1,915 a month
- Team – ₹7,540 a month
- Business – ₹45,000 a month
- Enterprise – Custom pricing
Oktopost
With the help of Oktopost, you can singlehandedly launch a social media campaign. This tool has been created exclusively for B2B marketers. Features provided by this tool are Content creation, Content discovery, Content scheduling, Social media analytics, Publishing, Lead tracking, and various integrations.
Reputation
You can keep track of mentions, comments and reviews across multiple social media platforms with the help of this tool. Reputation also offers extensive monitoring capabilities which you can use to keep yourself updated about the surroundings. With the help of this tool, you can respond quickly to the queries or feedback you receive.
The competitor analysis tool will give you vital insights about your competitors.
Social Media Marketing Automation Tools
- Sprout Social
- Buffer
- Coschedule
- Hootsuite
- Agorapulse
- SocialBee
- Sendible
- NapoleanCat
- ContentStudio
- Statusbrew
Sprout Social
Sprout Social is the leading social media marketing tool in terms of automation. This tool can help you send automatic replies to new users as well as old users. You can also use this tool to set automated tasks like publishing a blog post.
To make your life easy Sprout Social has a feature for maintaining smooth workflow. You can create and manage rules to keep things running. This tool will also help you in sending automated messages to your team members regarding tasks and will also reply to the questions asked.
Features of Sprout Social:
- Bot Builder – With the help of Sprout Social you can easily create and deploy a chatbot.
- Scheduling – You can set post-scheduling using this tool.
Pros
- Bot builder is very useful.
- Technical support is amazing.
- Publishing and scheduling are fast.
Cons
- It’s an expensive tool.
- Integrations are less.
Buffer
With the help of Buffer, you can schedule posts for publishing on many know platforms like Twitter, Facebook, Instagram and LinkedIn. Buffer also gives you the option to customize a post according to the platform. For example, for Instagram, you need a different colour theme and for Facebook, you need a different colour theme for the same post.
Scheduling and publishing are so easy with Buffer all you need to do set set rules in the automation section and you are done.
Buffer is accessible on both Android devices and IOS devices It also has an expansion for Chrome, Safari, and Firefox.
Pros
- Straightforward tool.
- Many customization options are available.
- Features like scheduling and alert are very useful.
Cons
- Reporting needs some improvement.
- Carousels are not supported for posting.
Coschedule
Coschedule is one of the best practical and productive tools specially designed for small businesses, agencies and in-house teams. You can easily integrate it with WordPress for smooth post publishing.
Another cool feature of this tool is with the help of its top content repost feature you can repost content which is top performing
Coschedule is effective with universally used platforms like Twitter, LinkedIn, Instagram, Facebook, and Pinterest. For you to easily learn how Coschedule work they provide written and video tutorial for learning.
You can test this tool out for free in a 14-day free trial.
Pros
- This tool makes scheduling and posting very effortless.
- Features like Requeue and content reposting are helpful.
- It has a mobile app which performs very well.
Cons
- It’s an expensive tool.
- If you are a beginner you need to learn how to use this tool.
Hootsuite
Hootsuite is the best-in-class social media marketing tool for all your automation tasks. This tool can help you in scheduling posts on numerous platforms. You can also send bulk messages with the help of this tool. After scheduling you can also monitor multiple platforms and get metrics about the performance of the posts.
With advance scheduling, you can schedule posts for upcoming weeks or months.
Pros
- You can do analytics of social media.
- You can schedule posts.
Cons
- Does not provide suggestions for hashtags.
- Reporting features need some improvement.
Agorapulse
For bulk uploading, scheduling or rescheduling, and queuing your post you can use this tool. This tool is designed for bulk scheduling and posting. You can post your content on numerous platforms like LinkedIn, Facebook, Youtube, and Instagram.
Its content suggestion feature is very useful, whenever you ran out of content ideas you can take help from Agorapulse and it will provide you with content according to your niche. It also has a content calendar for systematic publishing. Another automation feature of Agorapulse is you can set shortcuts for a quick reply to questions.
Pros
- Has all the features for creating, scheduling and managing content.
- Automated reporting feature.
Cons
- Alerts feature needs to be added.
- Draft feature.
SocialBee
This is the best social media marketing tool designed for big enterprises. SocialBee allows you to customise posts according to the platform you are publishing your post on. This tool can help you manage campaigns on different platforms like GMB(google my business), Instagram, Facebook, Twitter, Pinterest and LinkedIn.
You can also make custom URLs for tracking.
Pros
- Supports all social platforms.
- You can organize posts according to their categories.
Cons
- Needs some improvement on load speed.
- The user interface needs some improvement.
Sendible
Sendible is another great tool that you can utilize to handle and automate your social media platforms. You can do campaign scheduling and managing with the help of this tool. With Sendible you can schedule a month’s posts in advance.
It also has some amazing features for monitoring and reporting social media campaigns. You can also optimize your social media campaigns with the help of this tool.
Pros
- Content suggestion feature.
- Bulk content scheduling
- Monitoring and reporting
Cons
- Google Drive and Dropbox integration are not available in Creator and Traction plan.
NapoleanCat
This tool is designed to provide automation features to social media marketing. NapoleonCat provides many features and functions that can help you and your businesses by making their campaigns effective and efficient.
Features offered by NapoleanCat:
- Publishing and scheduling
- Analytics and Reporting
- Social Media Listing and monitoring
- Competitor analysis
ContentStudio
ContentStudio offer features like content planning, content scheduling and analytics and content discovery for maintaining a smooth workflow. It is an AI-based content marketing automation tool.
This tool can also give you suggestions for publishing content like which platform is best for publishing carousel type of content and at what time.
Pros
- Suggestions for platforms while publishing.
Cons
- UX/UI needs some improvement.
Statusbrew
Statusbrew is particularly the finest social media marketing in terms of automation tools in the market. It offers integration from many renowned platforms such as Youtube, Zapier, Salesforce, Facebook, Hubspot, Google My Business, LinkedIn, Slack, Twitter and many more.
This tool also provides suggestions for hashtags and can also generate captions with the help of an AI generator.
Pros
- Easy to use interface.
- Provides many integration options.
Cons
- Doesn’t have a free plan.
Social Media Marketing Tool for Client Reporting
- Databox
- DashThis
- Megalytic
- AgencyAnalytics
- Whatagraph
- TapAnalytics
- Iconosquare
- RavenTools
- Improvado
- Measure Studio
Databox
Databox is the best social media marketing tool for making client reports. This tool can be integrated with many popular platforms available in the market. With this tool, you can compile data from many popular marketing platforms and services and use them to update marketing strategies.
It supports platforms like Hubspot, Facebook ads, Twitter, Google Analytics, Google Adwords and Instagram. You can establish objectives for your team and you can also monitor and track the progress. Databox will alert you when the process of achieving the objective is not going as planned.
Pros
- Many integration options are available.
- You can establish goals and track them.
Cons
- Doesn’t offer a free plan.
DashThis
Using this tool you can track, compile and analyse data from numerous platforms comfortably. DashThis can help you in gathering all the important social media metrics and make a report. You can make reports on audience insights, Demographic, the performance of the campaign, etc.
Another feature of DashThis is you can personalize the report according to your client preferences. You can add logos, comment on the report, add graphs add widgets and even merge data. DashThis allows you to track the performance of the social campaign.
Pros
- Can be integrated with many platforms.
- You can tailor the dashboard according to your requirements.
Cons
- Not regularly but sometimes it has issues while integrating.
Megalytic
Megalytic can help you in making useful and convenient reports. To make it easy this tool has pre-built templates for reports. This tool is compatible with many platforms like Google Analytics, Adwords, Facebook, CSV Files and many more.
It also has many automation features you can set rules to automatically send detailed reports to clients. Megalytics has a widget library for more detailed reporting. For example, you can add details regarding sales, AdWords conversions and many more which are very useful in explaining the report.
Pros
- It’s an affordable tool.
Cons
- Its interface is glitchy and slow.
AgencyAnalytics
AgencyAnalytics is one of the best tools for marketing agencies. It has all the essential and time-saving features for all your reporting and marketing-related needs. You can give your report a feeling of your business by adding a logo and branding. For a more enhanced experience, you can even customize the dashboard.
The drag-and-drop report builder a time saver feature. You can choose a template for your report from a vast list of pre-installed templates. You can integrate it with 60 + tools. Like Twitter or Shopify.
Whatagraph
Using Whatagraph you can create stunning reports using the data you have collected from various platforms. This tool is best suited for those businesses that have a vast list of clients. It has a feature which allows you to work with the team on the same report. Whatagraph also offers customizable templates.
The warehouse feature is very helpful you can store your data in the warehouse and you can do all of this without any coding skills.
TapAnalytics
TapAnalytics can be easily integrated with the top major tools and up to 100 tools. The thing I like the most about this tool, you get access to loads of customized widgets which you can use to create more effective reports.
Another feature is you can also forbid viewing the data of your client’s report. You can provide viewing to those you want.
Pros
- Has a variety of widgets.
- Easy to use and customizable dashboard.
Cons
- It is not an affordable tool.
Iconosquare
Iconosquare functions as a powerful tool that enables you in making well-informed decisions based on accurate data analysis. Beyond this, the platform can also be utilized to optimize processes thereby resulting in notable cost and time savings.
With the help of this tool, you can perform an advance analytic of a campaign and get insights into followers’ growth, engagement rate, impressions and others. And with the help of these insights, you can enhance your marketing tactics.
One of the most useful aspects of this tool is automated reporting. The automated reporting feature can develop reports for social channels, trends, hashtags and competitor analysis.
Pros
- Provides features like scheduling and analytics.
- You can also perform cross-platform analysis.
Cons
- It is a pricy tool.
Raventools
This tool can help you in creating custom reports using data from various platforms like Google ads, Facebook, Google Analytics etc. Raventools has many time-saving features like automated reporting which you can use to set a rule to schedule reports and send them to clients.
Another feature known as the research centre it can perform a deep analysis of your competitor’s report. Other services offered by Raventools are SEO audits, scheduling social media updates, link-building campaigns, and many more.
Pros
- Helps in creating customs reports.
- Automated reporting is also very helpful.
Cons
- Not a beginner-friendly tool, you need to learn how to use it.
Improvado
Improvado ranks among the finest social media reporting tools available for marketing agencies. This tool makes data collection convenient and straightforward by providing over 200 connectors on a unified platform. Improvado is highly versatile with more than 300 integrations, covering major social networks and Google Analytics. You can use this tool to create custom reports that are visually engaging.
Pros
- Extract data from over 200 connections.
- Great customer support.
- Has over 300 integration options.
Cons
- Doesn’t offer a free trial.
Measure Studio
This is the best all-in-one tool for analyzing and reporting content. You can get detailed data and useful insights that will assist you in enhancing your techniques. Measure Studio can help you in managing all your social platforms from a single location.
Measure Studio also provides KPIs (key performance indicators) like the top-performing post. You can also compare your post and also group them to keep everything organized.
How to Use Social Media Marketing Tools for Better Marketing Strategies?
First, you must identify your goals to use social media marketing tools for better marketing strategies. Give yourself a target to achieve by using social media marketing tools.
The next step is identifying the right audience. Conduct deep research about your audience before running campaigns.
The next step is content planning. Content planning plays a crucial role. Your content should be engaging enough to attract your audience.
The last step is to analyse and track your campaigns. By recording and analysing data, you can better understand where your campaign is lagging and what you can do to improve it.
Is Social Media Marketing That Important?
In today’s digital world, everyone is following social media trends. Social Media Marketing plays a vital role. It allows businesses to directly connect with their desired audience, creating brand awareness and fostering meaningful conversations with customers in real-time.
Moreover, it provides a cost-effective means to reach a wide range of people while enabling precise targeting based on demographics and interests. A strong presence on social media can significantly enhance credibility and customer trust, resulting in increased website traffic and ultimately driving sales.
What Are Social Media Marketing Tools?
Social media marketing tools are software and platforms specifically created to help businesses and individuals effectively manage, analyze and enhance their presence on different social media platforms.
These tools provide various functionalities, including scheduling content, engaging with the audience, tracking performance and analyzing data. With the help of social media marketing tools, you can streamline your marketing efforts by using features like scheduling posts, automating postings, monitoring conversations on social media, analyzing user sentiments and conducting competitive analysis.
